Our story began as we would often question whether interior design was stuck in the past, with an elitist image, and high price tag. We could identify with customers who felt daunted by the idea of interior design, but equally wanted a beautiful family home. They wanted a home to be proud of, but to a more modest budget. We were constantly being asked for help and advice on all things home by friends and family - and yet these were also the very people that would never consider hiring an interior designer. It was suddenly clear to us that people wanted guidance, but not the high costs or stuffiness associated with traditional interior design.